Direct |237 brand into Tmall, "billion club" 8 over 1 billion.


Direct |237 brand into Tmall,

In the evening of Nov. 12, Sina Technological News reported that Tianmao Shuang11 released relevant data one after another: on the day of Shuang11, a total of 237 brand transactions exceeded 100 million yuan and joined the "100 million yuan club". Among them, the turnover of eight brands exceeded 1 billion yuan, namely Apple, millet, Huawei, Mei, Haier, Nike, Adidas and Youyiku.

According to Tianmao data, in the first minute, the turnover of Nike, GXG, Apple and Millet and other brands exceeded 100 million yuan. Among them, two brands of Apple and Nike had exceeded 1 billion yuan by 12:00 noon; by the end of the day, Adidas, Uniqlo, Millet, Huawei, Mei, Haier and other six brands had also exceeded 1 billion yuan in transaction value and joined the "billion yuan club".

It is also noteworthy that the turnover of two single products of Apple has exceeded 1 billion yuan, the latest release of the iPhone XS Max this year and the last release of the iPhone X.

The brand range of 100 million yuan club is very extensive. According to Tianmao's statistics, brands with over 100 million yuan a day cover clothing, cosmetics, jewelry, mobile phones, household appliances, home furnishings, mother and infant, personal care, household cleaning, automobiles and food and other industries, covering all aspects of clothing, food, housing and transportation.  

Zhang Yong, CEO of Alibaba Group, believes that the new heights of business world and consumer life experience will become familiar in the future. The record itself is not important. What is important is the future picture behind the record - Alibaba Business Operating System creates a better experience for consumers and enables brands and enterprises to see the tremendous energy of China's new business. (Han Dapeng)


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